I’m a UX leader,
product designer,
design thinker &
human-loving optimist.
I really love what I do.
UX Leader
I lead with empathy and enthusiasm. I oversee diverse interdisciplinary teams, fostering relationships with both designers and stakeholders to establish design practices that people want to work with and be a part of.
Design Thinker
Uncovering big ideas gets me super excited. I love bringing together cross-disciplinary and client teams to collaboratively solve problems, and have extensive experience planning and facilitating workshops.
Product Designer
I’m passionate about design. I’m a designer by trade and meticulous by nature. I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization.
Human-Loving OPTIMIST
Humans are the best. I don’t design for users, I design for emotional, irrational, complicated humans. Empathy is my superpower, and I cultivate it in my design and leadership practices to try and make the world a little better.
FEATURED WORK
Freedom Mobile Digital Experience & Design System
I collaborated with product and tech leaders to craft a strategic vision for Freedom’s digital products while leading a team of UX and UI designers to create a design system that would transform the e-commerce and member experiences.
Metrolinx Product Vision & Roadmap
I led a group of designers, researchers, and data analysts to reimagine the door-to-door transportation experience for customers of one of North America’s largest regional transit providers.
View Metrolinx Case Study
(password protected)
Walmart Product Design & Strategic Vision
I oversaw a team of designers to enhance Walmart Canada’s e-commerce products through an agile design process, while collaborating with cross-disciplinary groups to conceptualize the future experience.
View Walmart Case Study
(password protected)
100 Day Generative Art Challenge
I taught myself JavaScript to code 100 computational designs in 100(ish) days, merging my appreciation of design aesthetics and fondness of technical problem-solving in a way I didn’t know was possible before.
experience
Over the last decade I’ve created insight-led, human-centred experiences for a diverse group of brands:
I actually got my start building a Backstreet Boys fan site on Angelfire.
Speaking Engagements
Narrative Approach to Design
IAC: Information Architecture Conference
A collaborative workshop to lead participants through my narrative product design process.
How She Got There
General Assembly Speaker Series
A panel discussion with leaders across North America to discuss our careers and the challenges we’ve overcome as women in tech.
Things I’ve Learned About UX
Adobe Creative Design Talks
A keynote presentation outlining key pieces of advice I’ve collected throughout my career.
See additional speaking engagements listed on my Bio & Resume.
Let’s Chat!
Email me at hello(@)chelseawatson.com, or connect with me on LinkedIn, Instagram or Twitter.
Please don’t feel bad if there’s a delay hearing back from me as I’m notoriously slow at replying (sorry, mom!)