UX Designer

Bio & Resume | Chelsea Watson, UX Designer

Chelsea Watson is a UX designer and digital strategist with 6 years of experience working with brands such as Blue Shield, Visa, AT&T and Nissan. Learn more about her work experience, education, tool proficiencies and capabilities.

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I’m a UX designer, strategist, instructor, world traveller and obsessive cat mom.

I have over seven years of experience, designing products and developing strategies for large brands such as Blue Shield of California, AT&TVisa and Nissan. Working on a diverse set of local, international and in-house projects, I've gained the confidence and experience to be comfortable collaborating with any team at any level. My background is in visual communication, information design and search analytics.

I'm currently an Experience Lead at Publicis Sapient in Toronto, Canada.

I really really love what I do.
(and my cat, I really really love her too)

A Selection of Brands I've Worked With



Senior UX Designer
Evans Hunt
Calgary, AB
July 2017 - Aug 2018

My year leading projects on the Customer Experience team at this award-winning digital agency allowed me to grow my leadership skills, flex my strategic and creative muscles, and work with a diverse group of clients. Key projects included leading UX and content strategy for the DIRTT responsive site redesign, and being integrated into the Alberta Treasury Branch innovation design team to help bring their new digital challenger bank product to life.

Clients: DIRTT, ATB, Brookfield Residential, CUPS, Calgary Economic Development


Mount Royal University
Calgary, AB
Mar 2017 - Aug 2018

In this part-time teaching position, I combined marketing theory with real-world application of concepts to develop course materials, assignments, presentations and lectures for the Marketing & Strategic Communications Certificate program.

Courses: Intro to Marketing & Strategic Communications, Digital Marketing Research


Senior UX Architect
Critical Mass
Calgary, AB
May 2014 - June 2017

My time on the User Experience team at Critical Mass saw me leading UX design on numerous web and app projects for global Fortune 500 companies while providing career management, training and performance reviews for junior and intermediate team members. Key projects included leading a four person UX team to redesign the Blue Shield of California member experience, developing detailed workflows and prototypes for numerous experiences within the AT&T mobile and desktop buyflows, and playing a key role in the award-winning redesign of Visa's intranet app and site.

Clients: AT&T, Visa, Blue Shield of California, American College of Education, Big Rock Brewery


SEO Analyst
Critical Mass
Calgary, AB
Oct 2012 - Apr 2014

During my stint in SEO I found my niche by advocating for content driven search engine optimization strategy, refining clients' digital properties to increase value, traffic and conversions while maximizing technical health to enhance user experience and search engine visibility. Key projects included analyzing internal and external search behaviour to develop the content strategy for Nissan's Competitive Advantage, and determining the Citi ThankYou rewards SEO strategy based on an extensive content and technical audit.

Clients: Nissan USA, Infiniti Global, Citibank


Nomadic Graphic Designer
Aesthetic of Lostness
2011 - 2012

A few months after graduating university I quit my job, sold my apartment, and bought a one way ticket to London as the start to a solo trip around the world. This year of travel and self-discovery took me to over 15 countries throughout the UK, Europe and Africa. I funded my travels by picking up freelance design jobs and kept a collection of my work, inspiration, recommendations and stories on my (now kind of dated, but still pretty fun to look at) blog, Aesthetic of Lostness.

Clients: PARK, Deville Coffee, CJSW, Pure Technologies, Lakeridge Energy, Calgary Counselling Centre


Wireframing // Prototyping // Sketching // User Flows // Content Models // Information Architecture // User Research & Testing // Digital Strategy // Customer Journeys // Story Mapping // Client Presentations // Competitive & Heuristic Audits // SEO Strategy


Whiteboards // Post-its // Pencil & Paper // Sketch // Omnigraffle // Axure // InVision // Framer // Principle // Keynote // Adobe Creative Cloud // Slack // Trello // Basecamp // Google Drive // Screaming Frog // Google Analytics


Bachelor of Communications, Information Design
Mount Royal University, Calgary AB
2006 - 2010

Intro to Web Development Certificate
Lighthouse Labs, Calgary AB
May - July 2017


MRU Info Design: Women Who Design Panel // Calgary Product Managers: Story Mapping Workshop // Calgary UX: What the Heck is a UX Designer, Anyways?


In-School Mentor
Big Brothers Big Sisters
2016 - 2018

Director of Entries
Ad Rodeo Association
2013 - 2016

Visual Arts Awards Jury
Canadian Down Syndrome Society
2012 - 2015

Art Director
2011 - 2012

I'm always excited to discuss new opportunities (and cats).